The beginning

While traveling abroad, our founder, Roy Hessel, was entranced with the different cultures but noticed that not everyone had access to something that is vital to living, perfect vision.


Roy founded EyeBuyDirect with one goal in mind.

I founded the company on the belief that quality eyewear should be accessible, and more importantly affordable, to everyone. The ability to see shouldn’t be held at a premium when it’s such an integral part of our daily lives.

How we make it affordable

It goes straight
from the factory to you!
EyeBuyDirect does everything in-house. From concept, design, to manufacturing, we control and oversee the whole process! This allows us to pass the savings onto you, our customers. We’re your one stop, online optical shop! Though we do not have any eyeglass stores you can visit, we are able to offer you the lowest prices by cutting out the gimmicks.


EBD takes Roy’s story and uses it as inspiration in the design of our frames and the collections we create. Our in-house brand, RFLKT, is a perfect example of where we draw inspiration. The worldly selection of materials and the sleek, modern design create a timeless piece that fits any style.


Bottom line, that’s how we do it. Got questions? Of course, you do! Find out what we do for the community, as well as what people think of EyeBuyDirect down below!

Vision for everyone

Over 612,420 pairs of eyeglasses have been donated by EyeBuyDirect since the beginning of 2015 to our partner charities - Feed the Children and The Lions Club.

Worldwide 2.5 billion people require vision correction

2.5 billion initiative

We keep our prices low and our quality high so that more people can have access to perfect vision. We make regular donations to nonprofit organizations that share our passion for vision correction. At EyeBuyDirect, we will not stop giving until all 2.5 billion people have means to a quality pair of glasses.


You can’t offer the most affordable prescription glasses in the world and develop a blue light blocking lens coating without turning a few heads. But don’t just take it from us, hear what other people have to say about EyeBuyDirect.

Eyewear is an easy style hack, it works even when my hair doesn't, it fits me even when my Spanx fail, and online buying has made it more affordable than shoes. I officially have more eyeglasses than shoes right now because EyeBuyDirect’s price point makes it too easy to buy more than one pair, and they don't cause blisters. The brand has treated me well :)

Lisa R. Grube

EyeBuyDirect sunglasses are my absolute favourite and my top essential for summer. The quality is superb and the price is so much more affordable than you’d think—especially for prescription sunglasses. Great customer service + great pricing = what could be better?

Adrienne Naval

My 6th pair of glasses from EBD and I'm not disappointed. Exactly as shown on the website, comfortable, super affordable. I will be a returning customer!

Terra H.


  • allure

    We Tested These Glasses That Are Supposed to Save Your Eyes From Screens

    Being a human in 2016 means that—in addition to being constantly bombarded with Kardashian-related news and hearing the word "millennial" 12 times a day—there's a good chance you spend most of your day staring at a screen.

  • buzzfeed

    9 Affordable Places To Buy Stylish Glasses Other Than Warby Parker

    EyeBuyDirect offers thousands of frames in a variety of colors and materials that are cute AF and won't cost a fortune. Even their premium brand, RFLKT, is affordable, with frames starting at $70. RFLKT offers lenses with UV protection that are both lightweight and shatter-resistant. EyeBuyDirect is also super charitable.

  • fabfitfun

    Stylish Frames That Protect Your Eyes Too

    Between office work, scrolling through Insta, and binge-watching new releases on Netflix, we spend a lot of time in front of digital screens. One study showed that Americans clock over 10.5 hours of daily media consumption — that’s nearly half of the day! However, too much screen time will harm your eyes. Blue light emitted from screens cause digital eye strain which is the physical discomfort felt after a few hours spent in front of a computer or smartphone.

  • forbes

    Designer Spotlight: EyeBuyDirect's E-Commerce Prescription Glasses Advance Seeing In A Digital World

    EyeBuyDirect, the e-commerce eyewear company founded by Roy Hessel, has made it is mission to deliver a cornucopia of top quality glasses at affordable prices, while at the same time protecting eyes from potentially damaging blue-light emitted from digital devices.

  • observer

    Three Cool Ways to Combat Harmful Rays From Your Computer Screen

    For as long as I can remember, having an actual need to wear eyeglasses was pretty high on my list of lifelong goals (it’s right up there alongside having curly hair and being about four inches taller). The key word there is need, as I have 20/20 vision and I always thought it was frivolous and silly to don a pair of frames with useless clear frames. So, save for a short stint in college, I have remained glasses-free.That is, until I found out about eyewear that even I could find a requirement to wear.

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The People