Earn your way to perfect focus.

Here's how it works.

Earn your way to perfect focus.

Spend more. Get more.

Silver Bright

Tier 1

Spend $110

Golden Sight

Tier 2

Spend $220

Diamond Light

Tier 3

Spend $360

Upgrade gift
Upgrade gift
Free case
+ $10 in EBD Credits
Free frames Free frames
+ 50% off signature lenses

Includes BlueLight, Transitions, or Polarized lenses. RFLKT, Package, and Designer lenses excluded.

Anniversary discount
Anniversary discount

Your anniversary is the date you create an EyeBuyDirect account. Your one-time-use anniversary discount activates 14 days before this date and expires on midnight of the date. You can use it any time within this window. For example, if your anniversary date is April 15, you can apply your discount code to a single purchase any time between April 1 and April 15 at midnight. You’ll receive an email with your personalized discount code when the time comes!

15% off sitewide 20% off sitewide 30% off sitewide
Birthday freebie
Birthday freebie

Your birthday is...well, you know when it is. Your one-time-use birthday freebie will activate 3 days before this date, and expire on midnight of your birthday. You can access it any time within this window. For example, if your birthday is April 15, you can apply your birthday freebie code at checkout — any time between April 12 and April 15 at midnight. You’ll receive an email with your personalized bday freebie code when the time comes!

Buy one, get one free Buy one, get one free
+ additional 10% off
Buy one, get one free
+ additional 15% off
Quarterly sale
Quarterly sale

Once a quarter, Focus Rewards members (on all 3 tiers) get exclusive access to a private sale. How does 30% off — just for you — sound?

30% off sitewide 30% off sitewide
+ additional EBD Credits

When you shop during a private quarterly sale as a Golden Sight member, you earn $25 in EBD Credits if you spend $150 or more.

30% off sitewide
+ extra EBD Credits

When you shop during a private quarterly sale as a Diamond Light member, you earn $25 in EBD Credits if you spend $150 or more; and $50 in EBD Credits if you spend $250 or more.

Early access
Early access
1 day before launch
+ additional 15% off
2 days before launch
+ additional 15% off
3 days before launch
+ additional 15% off
Exclusive event
Exclusive event
Surprise bonus perk

Exclusive events give Golden Sight and Diamond Light members surprise bonus savings on top of certain sitewide promotions.

Surprise bonus perk

Exclusive events give Golden Sight and Diamond Light members surprise bonus savings on top of certain sitewide promotions.

Priority customer service
Priority customer service
Queue preference!

No more waiting in line! When you become a Diamond Light member, all of your customer service needs get automatic preference. Think of it like VIP Concierge — you get to cut right to the front.

Premium rewards
Premium rewards

The fun doesn’t stop once you reach the top! Exclusively on Tier 3 (Diamond Light), you can continue earning perks by shopping your heart out. Get a free pair of sunglasses when you spend $450, and get $200 in EBD Credits for every $1,000 you spend!

Bonus gift and
extra EBD Credits!

Spend $450
Get free sunglasses

Includes frames with free non-prescription basic lenses, or free frames with 50% off signature lenses.

Spend $1,000
Get $200 in EBD Credits (every time you spend $1,000!)
*Relevant perks can be accessed 15 days after qualifying purchase.
For more information please check our Terms & Conditions.

EBD Credits.

We'll trade you digital cash for your eyewear passion. Deal?

Every purchase counts!

Every purchase counts!

Explore our eye-catching collection of stylish frames and start earning credits today.

Shop now
FAQ

What is the Focus Rewards Loyalty Program?

The Program is a tier-based program determined by purchase activities within a single year, beginning on the date when you create an EyeBuyDirect account. Your EyeBuyDirect account create date is your personal anniversary date.

How do I become a member?

You will start to enjoy perks once you spend at least $110.

What perks do members receive?

Perks include a free upgrade gift for each tier, birthday gift, anniversary discount, EBD Credits, and exclusive access to special events. On Tier 3 only, perks include priority customer service, free shipping always (US,CA), and premium rewards depending on how much you spend—such as free sunglasses and extra EBD Credits.

How do I upgrade to the Golden Sight and Diamond Light tiers?

By spending at least $220 and at least $360 respectively.

How long does it take to unlock my new tier?

24 hours after your qualifying purchase.

How do I enjoy my perks?

Most perks will be accessible to use 15 days after your qualifying purchase. Perks such as your birthday gift and anniversary discount activate near the date of these events (your birthday perk for example, activates three days before your birthday). You can access and track your perks on your My Account page.

When will my membership expire?

By the end of each anniversary year. (Your EyeBuyDirect account create date is your personal anniversary date.)

How do I maintain my membership?

Your status in a particular tier is good for the year in which you qualify for that tier and the following full year. After that, you’ll need to spend enough to qualify for that tier each year. For example, if you spend the $220 necessary to qualify for Tier 2, Golden Sight, during your first year, you’ll maintain Golden Sight status during your second year. But, if you spend less than $220 during your second year, you’ll drop back down to Tier 1, Silver Bright status, on your second anniversary date.

Why was my account downgraded?

Returned, refunded, and cancelled orders may result in a reversal of tier status.

How do I use EBD Credits?

Acquire EBD Credits by referring friends or engaging with Focus Rewards Loyalty Program activities. You may use EBD Credits to cover up to 50% of your order total, per order.