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Earn your way to perfect focus.

Here's how it works.

Earn your way to perfect focus.

Spend more. Get more.

Silver Bright

Tier 1

Spend $110

Golden Sight

Tier 2

Spend $220

Diamond Light

Tier 3

Spend $360

Upgrade gift
Upgrade gift
Free case 50% off frames
+ 25% off lenses

• 50% off applies to EyeBuyDirect, RFLKT, and EyeBuyDirect on-sale frames only.
• 25% off applies to all lenses.
• Offer cannot be used on designer brand frames.

50% off a complete pair
(up to 2 pairs)!

Complete pair = frames & lenses.
Offer cannot be used on designer brand frames.

Anniversary discount
Anniversary discount

Your anniversary is the date you create an EyeBuyDirect account. Your one-time-use anniversary discount activates 14 days before this date and expires on midnight of the date. You can use it any time within this window. For example, if your anniversary date is April 15, you can apply your discount code to a single purchase any time between April 1 and April 15 at midnight. You’ll receive an email with your personalized discount code when the time comes!

15% off sitewide 20% off sitewide 30% off sitewide
Birthday freebie
Birthday freebie

Your birthday is...well, you know when it is. Your one-time-use birthday freebie will activate 3 days before this date, and expire on midnight of your birthday. You can access it any time within this window. For example, if your birthday is April 15, you can apply your birthday freebie code at checkout — any time between April 12 and April 15 at midnight. You’ll receive an email with your personalized bday freebie code when the time comes!

Buy one, get one free Buy one, get one free
+ additional 10% off
Buy one, get one free
+ additional 15% off
Quarterly sale
Quarterly sale

Once a quarter, Focus Rewards members (on all 3 tiers) get exclusive access to a private sale. How does 30% off — just for you — sound?

30% off sitewide 30% off sitewide 30% off sitewide
Early access
Early access
1 day before launch
+ additional 15% off
2 days before launch
+ additional 15% off
3 days before launch
+ additional 15% off
Exclusive event
Exclusive event
Surprise bonus perk

Exclusive events give Golden Sight and Diamond Light members surprise bonus savings on top of certain sitewide promotions.

Surprise bonus perk

Exclusive events give Golden Sight and Diamond Light members surprise bonus savings on top of certain sitewide promotions.

Priority customer service
Priority customer service
Queue preference!

No more waiting in line! When you become a Diamond Light member, all of your customer service needs get automatic preference. Think of it like VIP Concierge — you get to cut right to the front.

Premium rewards
Premium rewards

The fun doesn’t stop once you reach the top! Exclusively on Tier 3 (Diamond Light),you can continue earning perks by shopping your heart out. Get 50% off a complete pair (up to 3 pairs!) when you spend $450, and get 50% off a complete pair (up to 6 pairs!) when you spend your first $1,000!

Bonus gift!

Spend $450
Get 50% off a complete pair (up to 3 pairs)!

Complete pair = frames & lenses.
Offer cannot be used on designer brand frames.

Spend $1,000
Get 50% off a complete pair
(up to 6 pairs) when you spend your first $1,000!
*Relevant perks can be accessed 15 days after qualifying purchase.
For more information please check our Terms & Conditions.
Every purchase counts!

Every purchase counts!

Explore our eye-catching selection of stylish frames and start earning rewards today!

Shop now
FAQ

What is the Focus Rewards Loyalty Program?

The Program is a tier-based program determined by purchase activities within a single year, beginning on the date when you create an EyeBuyDirect account. Your EyeBuyDirect account creation date is your personal anniversary date.

How do I become a member?

You will start to enjoy perks once you spend at least $110.

What perks do members receive?

Perks include an upgrade gift for each tier, birthday gift, anniversary discount, and exclusive access to special events. On Tier 3 only, perks include priority customer service, free shipping always (US only), and premium rewards depending on how much you spend — such as 50% off a complete pair (up to 3 pairs total) when you spend $450, and 50% off a complete pair (up to 6 pairs total) when you spend your first $1,000.

How do I upgrade to the Golden Sight and Diamond Light tiers?

By spending at least $220 and at least $360 respectively.

How long does it take to unlock my new tier?

Your new tier status will be unlocked 24 hours after your qualifying purchase — but please note that the associated upgrade gift is unlocked 14 days later.

How do I enjoy my perks?

Most perks will be accessible to use within 14 days of your qualifying purchase. Perks such as your birthday gift and anniversary discount activate near the date of these events (your birthday perk for example, activates three days before your birthday). You can access and track your perks on your My Account page.

When do my perks expire?

Individual perks have different expiration dates — all of which are visible on your My Account page. Your upgrade gift on Tier 1 expires one year after it is unlocked, and on Tiers 2 and 3, your upgrade gifts and premium rewards expire 6 months after they’re unlocked. Your birthday freebie expires four days after being unlocked, and anniversary discount expires 15 days after it is unlocked.

When will my membership expire?

By the end of each anniversary year. (Your EyeBuyDirect account creation date is your personal anniversary date.)

How do I maintain my membership?

Your status in a particular tier is good for the year in which you qualify for that tier and the following full year. After that, you’ll need to spend enough to qualify for that tier each year. For example, if you spend the $220 necessary to qualify for Tier 2, Golden Sight, during your first year, you’ll maintain Golden Sight status during your second year. But, if you spend less than $220 during your second year, you’ll drop back down to Tier 1, Silver Bright status, on your second anniversary date.

Why was my account downgraded?

Returned, refunded, and cancelled orders may result in a reversal of tier status.