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Made from eco-friendly materials.
Spring Hinges
Flexibility and comfort are key with a tighter grip that helps your frame stay in place.
Eco-Friendly
Make a positive impact on the environment with eco-conscious materials.
Anti-Scratch lens coating
Premium case & cloth
Looking for an eco-friendly pair of eyewear? Pure shows off a classic round shape in a totally modern material, bio-acetate, that’s both biodegradable and made from a renewable source. These translucent specs are featured in an earthy shade of terracotta, and are complete with spring hinges for an extra comfortable fit.
Protect your eyes and make screen time more comfortable.
Make everyday life easier with lenses that adapt to the lighting.
The 2 in 1 lens solution perfect for near & farsightedness.
Designed for close-distance reading.
To correct double vision and help you see clearly.
Look on the bright side without compromising the view.
14-Day Free Returns
24/7 Customer Service
365-Day Guarantee
I've had these frames for almost two years and they are my favorite everyday pair. I get so many compliments and they are super funky and fun!
Show moreOrange - Size L, 14 June 2024, by Jessica E.
Beautiful orange. More like a burnt orange than a bright orange, so they are different without looking odd. Larger round look, lightweight but sturdy, different but feminine. I really like these frames.
Show moreOrange - Size L, 20 June 2021, by Tiffany M.
With all this masking, the eyes have to tell the whole story. Pure frames my eyes perfectly: they reflect their color and their shape, and my eyes are perfectly centered in the frames. "Look into my eyes," they say. "There's really someone here!"
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Clear Blue - Size L, 09 January 2022, by Michael
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