Our Story

Imperfect vision is one of the world's most common disabilities (should we say disability? if not, let say "medical-related problems"). It is also one of the most solvable. Over 2.5 billion people worldwide require vision correction, but when a pair of glasses from a brick and mortar shop can set you back hundreds of dollars, many people run out of options. That's where we come in. Put simply, we create a high quality product at the lowest possible price. At EyeBuyDirect, a complete pair of glasses starts at just $9. We don't work with wholesalers or retail shops. We design and manufacture all our own products, then sent them straight to your door. All you need is your prescription, and we'll take care of the rest.

Our Story

Our Hardworking Team

In 2005, EyeBuyDirect was founded by Roy Hessel with the vision that great glasses should be accessible and affordable to everyone. Armed with a super talented team that designs, produces, and distributes all our own high quality eyeglasses, EyeBuyDirect was created with the mission to always keep customers a top priority.

Our Optical Lab

By owning our optical lab and using our in-house optical professionals, we take responsibility for each and every pair of our lenses and frames. Our vertically integrated optical business allows us to offer the highest quality products at the lowest possible price. We translate every efficiency into direct value to our customers. How else would a $9 pair of prescription eyeglasses be possible?

Our Unbeatable Products

We offer over 1,000 frames in colors, materials, and styles that fit every preference. Our lenses and coatings are customized based on your needs to make your glasses perfect. Our glasses start at only $9, lens included! We are so confident with our quality eyeglasses that we will give you a full refund if you aren't 100% satisfied. EyeBuyDirect has distributed over five million glasses to people just like you, saving them over $750 million dollars! We do everything with the customer in mind! We offer the widest selection of great prescription eyeglasses at the most affordable prices in the world.

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